What Is Another Name for a Realtor?
When you hear the word “Realtor”, you probably picture someone showing clients houses, negotiating property prices, and closing land deals. But have you ever wondered — is “Realtor” just another name for a real estate agent? Or is it something different altogether? In Kenya and many other countries, these terms — Realtor, Agent, Broker, Property Consultant — are often used interchangeably. However, in professional real estate practice, each has its own meaning, legal standing, and level of qualification. In this guide, we’ll explain exactly what a Realtor is, what other names they go by, how these titles differ in Kenya and globally, and which one you should use when describing your profession or hiring a property expert. 1. Understanding the Term “Realtor” The word “Realtor” is actually a registered trademark owned by the National Association of REALTORS® (NAR) in the United States. That means not every real estate agent can call themselves a Realtor. In the U.S., only members of NAR ...
